Can you find a way to say YES?

The the only thng that matters to a customer at the end of the day, is that they are taken care of in the manner in which they deem to be appropriate. If they sit there and give you the list of things they would like to accomplish, and you can help them to achieve, you have a customer for life.
 

We all have customers. It’s easy to identify your customers if you work in a bookstore or in a restaurant. Sometimes it may be more difficult —but they’re there.

Your customers are the people you serve— the people who benefit from your work. Your customer can be the person who buys your product, a co-worker, or even your supervisor. When you think about it that way, you will probably realize that you have more customers than you initially thought.

People, and especially customers, want to be treated well. Studies indicate that as many as 69% of customers will stop doing business with a business or organization, not because of product quality or cost, but because they feel they were poorly treated.

A basic human emotional need is the want to be treated where there is a sense of equity in a relationship. Cleints give us their time and money and expect something of equal value in return. When they don’t get the value they’re looking for, it causes them to withdraw from the relationship or the transaction.

On the other hand, when there is an equity balance in favour of the customer, it tends to increase loyalty.

I found a  local bakery who would give everyone that came in the store a free slice of bread with butter. You think this is a little thing, bit it is delicious and it is offered to you regardless of how much you purchase. As a customer, you feel loved and appreciated every time you go in the store. Who wouldn't keep going back?

So, Where do you get your bread from?

Perception of value does not have to come from the product or service you offer, but in the way it is offered. Here are six things that you could implement today that customers would find value in:

1. Attention

2. Respect

3. Speed

4. Quality

5. Innovation

6. Reliability

This is a simple and basic building block and a great strategy that often gets either taken forgranted, or overlooked.

So I challenge you all out there in the Mortgage industry...There are 6 things I just posted that if you did on a regular basis, would allow you to blow the Banks away.

I mean look at those 6 words and what bank can offer that to a client on a consistant basis?

Check out my webpage for recommendations to local businesses that make you feel like a million bucks in my Resources section.     http://www.kevynoyhenart.ca/

Until tomorrow...

Kevyn