What is a referral?
Mr. Webster defines a referral as : to direct attention usually by clear and specific mention.
in other words, to recommend a service or idea to someone based on your own experiences.
At times, the real estate industry has taken a transactional approach to sales. Professionals have been encouragedto identify clients, serve them, close the deal and then go on to find the next. Cold calling and door-knocking have been the dominant methods of prospecting in the industry. However, these practices do not fit my personal philosophy of how to treat people.
I believe that in today’s marketplace people expect and deserve a higher level of contact and connection with their real estate and Mortgage Expert, which is why I work by referral. In fact, I teach working this way as well to all my new Brokers.Working by referral is about strengthening relationships over the long term. When in need of anything in this world, we look for someone to trust and rely on, someone who comes highly recommended and is willing to go the extra mile to help us achieve our goals. Simply said, we want to make sure that our invetment, whther it be time or money, gives us the best return.
I want to build a community of relationships, not just a list of past clients. That is why we devote ourselves to serving the needs of our clients before, during and after each transaction. Many peoples’ biggest fear is that communication with their service professional will end once the deal has closed. After your transaction is complete, you can expect to hear from me each month as I continue to provide relevant items of value to you and your family. Also, should you have a need for a particular trade or service, I have a list of excellent providers that I can recommend.
We want you to know how much we appreciate you.
Does that make any sense?
I'm not preaching to the choir here. What I want to make clear is that we value a relationship more than the transaction. We are Family based and continue to keep the ethics and morals in place that we were taught when we were younger by our parents. It is a cut-throat business and sales are important don't get me wrong, but we have values and standards and we strive each and every day to uphold these and strengthen our bonds with each new client that we encounter.
Enjoy your rainy monday here in Vancouver.
Until next time...
Kevyn
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