Do you network with other businesses?

Good morning all.

After physically exhausting myself over the last 2 days moving into a new House, I am back to the daily grind that is being an entrepreneur.

Now with that comes wearing a large amount of hats so to speak:
accountant, advisor, planner, maid, organizer, philanthropist, coffee maker, secretary, did I miss anything... haha

Needless to say you are everything to everybody and sometimes all at once. It makes life challenging, but in the same regard very rewarding. Usually the work you put in you get out.

When it comes to being a marketer and the head of your marketing department for your business, there are many ways of doing it. Some correct, some incorrect, some work some don't....

The one I wanted to blog about today is what I consider a business to business approach.

Why not put the law of Reciprocity to work for you?

Why not help someone else be successful as well along the way?

Why not give friends and family members a reason to click onto your website?

If you create a page where they can go to get a directory of referral partners that you yourself have personally vetted, that is huge !!!
You would be their trusted advisor (which is what you should be striving for).
You would also be creating a mechanism for you to network with other business owners to help them grow by referring them....Win Win ?

Does it have to be complicated?

No...something simple like this to start.

"Hey George (simple chit chat to start....)
I have an opportunity you may want to take advantage of. because of the nature of my business and the depth of the relationships I have built, I refer clients all the time to businesses such as yours. In order to streamline the process a bit and make it simpler for them to find you, I have built a website to direct them to.
It includes attorneys, doctors, financial planners,maybe babysitters...anything to do with the home.
Best part...NO COST TO YOU.
So for no cost and the exposure to my database (500 people) my only request is that you continue to do an excellent job in what you do.
Sound like something you may be interested in?"

A lot of times we sit here and over complicate things to the point where we already have the excuse for the guy on the other end of the phone before we even call.
We already know what he's going to say and therefore no need to make the call...right?

Well if you give people a spiel like that and follow through with your word, why wouldn't they want a service like that.

No cost.

No time marketing.

Would love to hear some feedback on an initiative such as this that has been successful.

If you've ever been coached by one of Brian Buffini's Coaches, you would know this strategy already.

Check out my webpage with a link to referred businesses that I have and use on a continuing basis.

http://www.mybusinessdirectoryonline.com/Home.aspx/kevsdirectory

Have a great day.


Kevyn